BUSINESS DIALOGUE ON MARKET ENTRY: CULTURAL DIMENSIONS BETWEEN AFRICA AND LATIN AMERICA
As Africa and Latin America continue to deepen trade and investment ties, understanding the cultural dimensions of market entry is very important. While opportunities abound across sectors, from agriculture and energy to tech and creative industries, success often depends on more than just strategy and capital. It requires cultural understanding, adaptability, and mutual respect.
Join us for an insightful webinar that explores Market Entry: Cultural Dimensions Between Africa and Latin America. The webinar will address issues like, shaping business relationships, consumer behaviour, negotiation styles, and organisational practices between African and Latin American markets.
Date: 5th June
Time: 2:30 pm (WAT)
Venue: MS Teams
Key Highlights
- Overview of the current economic landscape in Africa and Latin America.
- Examine cultural dimensions that influence business operations across both regions.
- Market entry strategies for African businesses targeting Latin American markets and vice versa.
- Introduce tools and resources available through the AITCR-CLAF partnership to support business expansion.
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